THE CULT Convention
2,500+ attendees. $1M+ local economic impact. Off-season tourism.
2,500+
Attendees
$1M+
Local Economic Impact
Off-Season
When Tourism Is Lowest
About THE CULT
THE CULT is BHC's annual convention, held during the off-season when Black Hills tourism is at its lowest. The event brings 2,500+ people to the region, generating over $1M in local economic impact and proving that the Black Hills can thrive year-round.